Twilight of Lincoln’s Doctor’s Dog?
From the Scrapbook.
March 15, 2010, Vol. 15, No. 25
It was Bennett Cerf—founder of Random House, conscience of What’s My Line—who gazed over the bestseller lists of his day and invented the can’t-miss title for a book-publishing smash hit. Lincoln’s Doctor’s Dog, he reasoned, would compel three groups of customers to rush to the bookstore: animal-lovers, Civil War buffs, and hypochondriacs. Taken together, and allowing for overlap, these groups accounted for the entire literate population of mid-century America.
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